Google Local Service Ads
Metro DC Area - Northern VA, Maryland
Google has a new way to advertise your local service business called Local Service Ads. They are currently available for about 35 local business categories, from locksmiths to roofers. Google has already rolled out Local Service Ads in major metro areas and is expanding rapidly to cover more areas. Aimed at service businesses, this form of internet advertising has several advantages over older Google Pay-Per-Click ads.
Google Local Service Ads Advantages
· Pay per lead, not per click, usually$5-$25 per lead
· Washington-Arlington-Alexandria, DC-VA-MD-WV now active
· Can dispute fraudulent leads
· Ads featured in voice searches on the Google Assistant (400 million devices strong)
· Top of page visibility on Google search result page
· Ads based on searchers specific location,responsiveness and review ratings
· No complex PPC Ads to manage
· Create a custom business profile page
· Set a weekly budget maximum
· Buyers protected under the “Google Guarantee” - up to $2,000
· Track leads results via a simple dashboard
Google Local Ads may be an important part of an overall internet marketing strategy for some local services companies. It dovetails with other components such as social media strategy, search engine optimization and website content. Net Power Marketing can help your business succeed in local internet marketing. It starts with our free audit.