Mobile Strategy for Industrial Websites

Google has just released research that shows that 90% of executives use mobile devices to research business purchases. And 66% say a mobile site makes them more likely to engage with a vendor. Google is ruthlessly favoring sites that display properly on all devices, smartphones, tablets and desktop PC's. Google's "mission" is to give users what they're looking for in formats that make sense for the device they're on. Not all mobile designs are equal. “Responsive” designs are better than older “” designs. Responsive design uses only one set of webpages that will automatically adjust to the users device. That provides  better user experience and better optimization that  mobile design. We are tracking mobile traffic for over 500 industrial companies in the USA. They are all seeing increasing mobile website traffic. We can convert existing websites to responsive mobile using the Adobe Business Catalyst all-in-one web platform. If you would like a copy of the most recent Google research relative to industrial mobile search please email us.

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