Internet Marketing for Local Companies

Remember when localized marketing strategy meant direct mail, radio ads, local newspapers and Yellow Page print ads? Today’s mobile, digital world has made those old strategies -and some companies- obsolete. Do you have local internet marketing plan?

A localized intent marketing strategy is simply a plan to reach potential customers that live within a certain localized area, zip code or geographic radius. It involves keyword research to see exactly how you potential new customers are searching. Then identifying the sources they use for that search. Potential customers are still searching for products or services in response to a perceived need. But the action today is mostly digital.